Diane Riibe will be moving to North Carolina
Riibe has served as the exeuctive director for the underage drinking prevention group since it formed 17 years ago. Riibe will move to North Carolina at the end of December to focus on alcohol policy efforts at a national level.
Project Extra Mile has become one of the most recognized and acclaimed underage drinking prevention organizations in the country.
One of the efforts Riibe helped lead was to keep alcopops, the fruity, alcohol-laced drinks targeted to youth, out of the hands of young people through legal regulatory classification of the products. That ultimately won a unanimous state Supreme Court decision this past March.
The organization also helped toughen penalties for outlets that repeatedly sold alcohol to minors, collaborated with law enforcement to significantly reduce the rate of businesses selling alcohol to minors and worked to get dram shop and social host liability in the state.
"I've been honored to serve Nebraska's families and children for so many years," said Riibe. "I'm proud of the strides we've made in the state, and while we're seeing historic lows in youth alcohol consumption nationwide, there's always work to be done. I am confident that Project Extra Mile will be there leading the way."
Project Extra Mile's Board of Directors has selected Nicole Carritt to serve as the organization's new executive director.