Downtown Improvement District launches DO!
People walking or driving on Douglas Street between 15th and 16th Streets can catch a glimpse of Downtown Omaha’s new brand, DO! Downtown Omaha. The new brand is prominently displayed on the skywalk over Douglas Street to welcome people to Downtown Omaha.
The new identity was developed by the Omaha Downtown Improvement District. Spokesman Joe Gudenrath says it's designed to celebrate everything there is to do in Downtown Omaha from dining, shopping, playing, working, living and staying.
“With a new brand and a great product in Downtown Omaha, the Downtown Improvement District will work to ignite the brand, invite the community to embrace it, and put ‘DO! Downtown Omaha’ in the public domain for people to recognize when they visit Downtown Omaha,” Gudenrath says.